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AUTHENTICITY. RELEVANCE. PERFORMANCE.

B2B AGENCY IN MUNICH

SYNBRAND is the B2B agency in Munich and one of the renowned service providers in B2B communication. Our expertise lies in the strategic development and advancement of brands, the marketing of industrial goods, and the support of clients from the software, food tech, construction, chemical, retail, and mechanical engineering industries. We are particularly interested in products and services in need of explanation in the field of technology, and have been since we were founded in 2003.

With years of expertise in strategy, consulting, concept, and design, we get our clients a resilient position in the market with well thought-out strategies and B2B marketing solutions. As a B2B advertising agency, we serve national and international clients in Munich, southern Germany, and beyond: from newcomers to SMEs to global players. The requirements and needs of the target group are always the starting point for our strategies and concepts.

Cross-media marketing, target group relevance, authentic brands, the finest corporate design and web design, clear branding, and social media campaigns aren't just keywords for us, they're elementary disciplines on which an attention-grabbing marketing performance is built.

SOPHISTICATED. GROUNDED. TO THE POINT.

B2B COMMUNICATION FOR COMPANIES

We love ideas. In advertising, a good idea is rarely a flash of inspiration: it's an intensive examination of our customers’ processes and products. It comes from understanding the needs of the target audience, listening, researching, and always questioning. A good idea carries the image and communication concept and has the power to consistently play on all channels: print as well as digital media, websites, social media, Google, and paid ads.

‘Technology becomes emotion’ is our guiding principle, because communication in the B2B sector also needs to reach and inspire target groups: SYNBRAND, the advertising agency in Munich, makes your brand come alive.

FEATURES OF OUR B2B AGENCY

Consulting, strategy, concept, and implementation with a focus on B2B communication: 
Always with the guiding principle of inspiring customers. The possibilities for developing content marketing, sales and advertising strategies are as diverse as the products and services themselves. To put together the right marketing mix, we need to understand our customers, their goals, and target groups. We always start with an analysis of the competition and existing communication.

High standards in communication across all channels:
Our online marketing is creatively conceived and holistically designed. This is how we generate leads, create maximum reach, strengthen the brand, and retain customers. It’s our expertise.

The brand is where the differentiation potential lies:
Rising prices and the challenge of maintaining a constant technical edge are putting increasing pressure on today’s online marketing. We stay calm! A strong brand survives even in the storm of transformation and digitization. SYNBRAND develops resilient brands with distinct brand identities and personalities that differentiate them from competitors, and are here to stay.

FUTURE-ORIENTED ONLINE MARKETING: 

The entire portfolio of SYNBRAND services always revolves around one thing: the brand. We ask, advise, and develop. Not on our own, but together with you. Because your input, your view of things, your drive, and your motivation are what shapes the brand identity. In workshops, we work out the corporate values, develop the mission and vision, define the positioning in the competitive environment, get to the bottom of the USP, and set up the entire brand communication strategy with corporate design, branding, and content marketing. In parallel, we prepare competitive analyses and target group analyses to ensure a differentiated brand positioning in the competitive environment.

All these disciplines are covered at SYNBRAND, the B2B advertising agency in Munich, by a team of strategists, consultants, drafters, SEO copywriters, and designers, who work together with a network of photographers, editors, and film producers, depending on the project.

Our goal: Giving companies and B2B brands strong positions in the world of digitalization: it’s what we at SYNBRAND call future-oriented B2B brand management 4.0.

STRONG BRAND STRATEGIES

ADVERTISING AGENCY IN MUNICH

Our services and concepts stand for a strong marketing strategy. Regardless of which touchpoint customers want to use to communicate with their target group: at SYNBRAND, every service is strategically adapted to the respective company and the customers’ needs.

SYNBRAND, the B2B advertising agency in Munich, provides services aimed at consistently playing on all communication channels and fully exploiting the possibilities of online marketing.

B2B MARKETING STRATEGY: CONSULTATION. DESIGN. EXECUTION.

We get to know companies and their goals through brand consulting and strategic development. All measures are then aligned with their requirements. We define the buyer personas, customer journey, touchpoints, and marketing measures to be taken to create a holistic B2B marketing strategy.

We consistently implement the developed strategy to ensure that our customers achieve maximum conversion rates, maximum engagements, and all other individual goals in an efficient manner.

BRAND IDENTITY: HONING BRANDS. BEING A BRAND.

Even in the B2B sector, decisions aren’t made solely based on rational criteria; they're always driven by emotions. The target group needs to enjoy coming into contact with the technological content. This can only be achieved with communication that touches.

Our customers benefit from our strengths: We not only have a feel for target groups, we also back it up with sound analysis and years of experience in brand development and brand identity. We develop a brand identity that is authentic, fits the company, and can be implemented consistently—from employer branding to the end customer’s perception of the brand. This helps our customers attract skilled workers and retain their sought-after end customers in the long term. The result: optimal business growth.

BRAND AND CORPORATE DESIGN: VISUAL MARKETING THAT STICKS IN YOUR MEMORY!

The advertising agency for recognition value: Our Creative department of communication experts and designers helps ensure high differentiation potential and a unique appearance in brand design. From logos to image communication and product design to web design and print, our Design department creates a customer journey that covers all relevant touchpoints.

Our advertising agency ensures that the brand and corporate designs are coherently integrated into the B2B marketing strategy and that the basic features of the brand identity are reflected in the design, giving customers maximum identification potential with the company.

BRAND COMMUNICATION: BREAKING THROUGH BARRIERS, CREATING SYNERGIES—ON ALL CHANNELS!

One essential component of successful marketing is brand communication. Because customers identify with a company, to a large extent, through the style of language and choice of words, as well as the content conveyed, we place a high value on customized communication in online marketing.

Good communication starts with the insights gained from marketing analyses. Based on the target group, the communication channels (social media, advertisements, newsletter marketing, etc.) are selected and combined with thoughtful content marketing. Depending on the target group, rational and emotional aspects are combined at the text and image level to guarantee awareness and make purchasing decisions easy. As a B2B advertising agency in Munich with years of experience, our successful cooperation with national and international customers proves that we have mastered this challenge.

RESOUNDING ACROSS ALL CHANNELS

ONLINE MARKETING BY THE B2B AGENCY IN MUNICH

For us, it’s always a matter of finding the one solution that fits a brand and meets the target group. We don’t just pull pre-prepared concepts out of a drawer; we are constantly rethinking them. That’s what drives us and what we enjoy doing—and it shows in our work.

THINKING SMARTER. DOING IT BETTER.

PROUD PROJECTS BY THE SYNBRAND ADVERTISING AGENCY

We believe that communication has to be fun to be attractive: Strong images, punchy words, technical effects—a good advertising agency uses all of these elements to gain and retain what might be the most precious resource in the digital age: the attention of the target group.

At the same time, more than a decade and a half of communication in B2B marketing and online marketing tells us this: The advertising sprint needs a central, long-term communicative idea. To this end, as an experienced B2B advertising agency in Munich, we cover the entire spectrum with our services:

  • Strategic consulting

  • Targeted appeal to target groups

  • Carefully thought-out content strategy

  • The finest in corporate and product design

  • High-conversion sales funnel

In everything we do, we put the substantial engagement with the company, technology, and brand in the foreground—our B2B agency in Munich goes far beyond what other advertising agencies are generally willing to do. It’s what makes us more than just a B2B marketing agency headquartered in Munich. We are the driving force behind innovative and competitive measures to market products that require explanation. This quality provides our clients with unique online marketing with recognition value, numerous leads, high brand awareness and loyalty, as well as numerous other benefits.

CONTACT

HAVE WE MADE YOU CURIOUS?

It would be our pleasure to make your project a reality. We look forward to hearing from you!