SKILLED PROFESSIONALS SET THE PACE
There were times when the power dynamic between employers and applicants was different. Companies could choose their employees. However, the times when companies hired bilingual janitors with a high school diploma are over. With the shortage of skilled professionals, the situation has changed significantly. Skilled professionals can pick and choose their jobs, and their decisions are not primarily based on monetary factors. Rather, company culture, growth opportunities, training, work-life balance, flexible hours, part-time models, and other benefits are crucial decision criteria. This means that companies need to enhance their attractiveness as an employer brand: through employer branding.
What is employer branding?
Employer branding is a marketing strategy that companies use to locate and retain suitable skilled professionals over the long term. All marketing efforts are geared towards boosting the appeal and robustness of their own employer brand, allowing them to stay competitive.
Strong employer branding is aimed both internally (toward employee retention measures) and externally (toward employee recruitment efforts). After all, having the best employees won't benefit a company if they aren't retained in the organization and instead, they receive top-notch training only to move on to competitors.
INCREASING YOUR ATTRACTIVENESS
SYNBRAND strategically and conceptually guides the entire employer branding process, from planning to execution. Because anyone looking to attract talented and motivated employees requires a comprehensive strategy that encompasses building a strong brand and focused internal and external communication. Together with you, we develop the employer branding strategy that sets you apart from competitors and positions your employer brand strongly.
An overview of our services
Employer Value Proposition Development
Defining Candidate Journeys
Planning and Roll-out of Cross-media Recruiting Measures
Design and Establishment of Career Website
Development and Implementation of Social Media Strategy
Employee Program Implementation
Employee Retention Initiatives
Establishment and Enhancement of Internal Communication
Companies to which their own employees feel a connection achieve approximately 23% more profit.
(Gallup “Global Workplace Report 2022”)
NO GROWTH WITHOUT EMPLOYEES
What good are the best ideas and the most innovative products if you don't have employees to help your company grow? Without employees, there's no growth and therefore no competitiveness.
Every unfilled position costs money, and the longer it remains vacant, the more it costs. On average, positions within a company remain unfilled for about three months. The associated costs can be substantial. Even if the recruitment process is successful, it doesn't automatically guarantee long-term employee retention. Did you know that employees who feel emotionally connected to their employer are more loyal and tend to stay with the company for the long run? This can lead to a revenue increase of around 23%. We infuse emotion into your communication and establish the foundation for successful employer branding.
WE BRING FIRE INTO HIRE
It's worth investing in employer branding initiatives to shorten the Time-to-Hire period and emotionally connect employees to the company. However, personnel recruitment and development are hard work! Finding and retaining suitable employees isn't automatic, and it's not solely the responsibility of the HR department.
The best approach is when the marketing and HR departments work together, supported by the right employer branding agency. How about SYNBRAND? We don't just have great ideas, but more importantly, we come with an effective employer branding strategy.
DEVELOPING A MISSION STATEMENT, EMBODYING COMPANY CULTURE
In an increasingly competitive business world, it's crucial to attract talented professionals and retain them for the long term. A mission statement and company culture play a central role in building a strong employer brand. Through the mission statement, we define the vision, mission, goals, values, and brand essence. It provides employees with a clear framework for action, shapes the company culture, and showcases what the company stands for. With a well-formulated and communicated mission statement, companies can attract suitable talents who can identify with the company culture and aspire not only to be a part of it but also to remain with the company in the long run. Therefore, the development of a mission statement is one of the most crucial components in establishing a strong employer brand.
Up to 84% of employees in Germany are hardly or not emotionally connected to their employer.
(Gallup “Global Workplace Report 2022”)