WE MAKE COMPANIES INTO BRANDS.
As an agency for brand, communication, and design, we are your reliable partner in all facets of brand management. We have 20 years of experience in what we do: Increasing your sales. To achieve this, we combine strategy with design, consulting with creativity, and technology with emotion. The universe of technology is our playing field, and we move with agility within it. This is how we turn successful companies into fascinating brands and create experiences around your customers’ journey that will be remembered with networked concepts and holistic brand management.
WE TOUCH PEOPLE.
Our work is data-driven, and we charge technical topics with emotions. We don’t sell products, we tell stories that touch people and differentiate our customers’ products and services from the competition. Listening, analyzing, finding the unique, and using it to develop communication strategies and concepts is our strength.
MANAGING A BRAND. BEING A BRAND.
THE MARKET IN MOTION.
Revolutionary developments, digitalization, and globalization are accelerating growth and requiring companies to position themselves clearly in the market more than ever before. This is particularly true for hidden champions, medium-sized companies, technology leaders, and newcomers that are growing rapidly with their newly developed products and services. Sometimes they're growing so rapidly that the corporate structure and culture, as well as the establishment of a brand architecture, have difficulty keeping pace with that growth.
WE LIVE THE TRANSFORMATION.
We are SYNBRAND — the tech brand agency for brand, communication, and design. We live change, both internally and externally. With a name that conveys our focus, with premises that provide space for exchange, and with ways of thinking and working that put the needs of our customers firmly at the center. SYNBRAND stands for a new way of communication with the clear goal of making your brand successful. Our agency has been guiding clients through transformation since 2003: formerly under the name SYNEKTAR, since 2022 as SYNBRAND — always with the same commitment: WE ARE HERE TO DESIGN YOUR BRAND SUCCESS.
AI AND OUR VALUES
Artificial Intelligence is one of the most profound developments of our time — it changes how we work, communicate, and build brands. At SYNBRAND, we approach AI not with hype, but with attitude. Our work with AI is built on four clear values: COMMON, CURIOUS, CONNECTED and CHALLENGING.
For us, AI is not an end in itself, but a tool that expands our creative and strategic possibilities — to rethink brands, make them more relevant, and grow together with them.
Common
We do not see AI as an isolated technology but as an integral part of modern brand leadership. Our approach to integrating AI is based on accessibility and clarity. AI is meant to support brands in communicating their messages authentically and clearly, thereby strengthening consumer trust. It helps us make brands accessible to a wide audience by translating complex data into usable and understandable insights. In doing so, we strictly adhere to our client-specific confidentiality agreements.
Curious
Our curiosity drives us to continuously explore and further develop the strategic and creative potential of AI. We view AI as a catalyst for innovation and creative exploration. By constantly experimenting and learning, we discover new ways for brands to interact with their audiences and communicate in emotionally engaging, inspiring ways. We remain open to new technologies and developments that have the potential to take branding to the next level.
Connected
In a networked world, it is essential for brands to succeed in a global, digital ecosystem over the long term. AI enables us to build meaningful connections between data, platforms, and audiences — and to generate measurable value from them. We use AI to gain deeper insights into consumer behavior, enabling us to create personalized, relevant experiences. For us, AI is a means of strengthening the relationship between brands and their communities by developing data-driven strategies that foster authentic connections.
Challenging
We use AI to question established ways of thinking and traditional brand paradigms — and on this basis develop forward-looking solutions that combine impact with responsibility. In doing so, we address algorithmic bias deliberately and align ourselves with ethical guidelines. Our goal is to use AI in ways that strengthen our clients’ brand success while making a positive contribution to societal progress.
WHAT THIS MEANS
AI has long been an integral part of our daily work — not as an end in itself, but as a tool that supports us in our day-to-day tasks. What matters is that each employee engages individually with the tools that are relevant to their specific work context.
Continuous exchange within the team, along with staying informed about new tools, trends, and processes, is essential to keep workflows up to date. Fixed standards for the use of AI currently make little sense — the environment is evolving too quickly. Instead, we rely on modular, easily accessible guidelines for tools that are regularly updated and adapted.
WE LEAD BRANDS. TOGETHER.
We are SYNBRAND — consultants, strategists, creatives, analysts, and AI assistants, united by one commitment: to lead brands with clarity and to make companies future-ready. Our AI assistants strengthen us by capturing information faster, analyzing patterns more precisely, and revealing new courses of action. In this way, we create brands with substance, foresight, and impact.
WANT TO HELP SHAPE SYNBRAND?
Then welcome aboard! We are looking for talented people who want to get involved and enjoy getting to the bottom of things. Because for us, it's all about translating technological content into emotional communication. Do you have what it takes? We have the right customers. Our team is looking forward to your support!