Sense by SYNBRAND

Sense by SYNBRAND is your AI-powered market sensing tool that captures, analyzes, and translates market, competitor, and brand signals into clear action imperatives. It empowers decision-makers in marketing, strategy, and innovation to identify relevant trends, customer needs, risks, and opportunities early on – and to act proactively.

Sense operates as an intelligent early-warning system, filtering the flood of information to surface exactly the signals that matter most for your brand – from emerging industry trends to shifting customer demands to competitor moves. You get the right information at the right time to make strategic decisions with confidence and actively shape your future.

With Sense, you see where your brand stands – and where you can lead it.

Who is Sense for?

For decision-makers in Marketing, Strategy, and HR who want to:

• Move beyond gut feeling in brand leadership

• Position their company as a thought leader

• Build an employer brand that is attractive and credible

• Sharpen communication and sales with clear differentiation and data intelligence

How Sense strengthens your marketing

• Spot trends early: Know what will matter tomorrow.

• Sharpen positioning: Lead your brand with clarity and distinction.

• Secure competitive advantage: Seize opportunities before others see them.

• Decide on a data basis: No assumptions – but grounded insights.

Why Sense by SYNBRAND is indispensable for decision-makers

• See earlier. Decide with confidence.
  Identify trends and customer needs early – and act decisively before competitors react.

• Understand customers. Create impact.
  Gain insights that make your communication precise and relevant.

• Align perception and reality.
  Close the gap between how you communicate and how you’re actually perceived.

• Lead your brand. Strengthen differentiation.
  Position your brand clearly and strategically – inside and outside.

• Outpace competitors. Seize opportunities.
  See what others are doing – and act proactively instead of reactively.

• Confidence over gut feeling.
  Make informed decisions based on clear data.

Sense provides the data. For the strategic translation into leadership and impact, our sparring is at your side.

For everyone who doesn’t want to leave brand leadership to chance

What Sense makes possible

Case 1 – Brand perception vs. reality (B2B industry)
A mechanical engineering company discovered that the market primarily saw them as a technology supplier – although they had long been offering holistic system solutions. Sense uncovered this perception gap.
Result: Brand relaunch with a clear “Solution Leadership” profile, +27% project inquiries.

Case 2 – Building thought leadership (Software & IT)
A software provider used Sense to identify unoccupied industry topics.
Result: Doubled LinkedIn visibility, strengthened brand authority in sales processes.

Case 3 – Strengthening employer branding (talent shortage)
An industrial company realized through Sense that applicants did not understand their employer value proposition.
Result: Sharpened EVP based on real signals, +41% applications in 3 months.

Case 4 – Securing competitive edge (High-Tech OEM)
An OEM customer identified new technology trends with Sense that competitors had not yet addressed.
Result: Adjusted roadmap and market leadership in two key areas.

How Sense works

Sense by SYNBRAND combines cutting-edge AI technology with deep industry expertise. It continuously scans relevant sources – from market studies and news to social media and professional forums. Machine-learning algorithms analyze this data in real time, detect patterns and anomalies, and evaluate which signals are truly relevant for your business.

The results are prepared in interactive dashboards, alerts, and concise reports, delivering concrete action recommendations – from trend topics for your communication to new opportunities in sales. Your own expert insights refine the analyses, turning them into practical recommendations that flow directly into strategy, marketing, and innovation.

Sense – your action compass

Sense gives you the clarity to think strategically and act decisively. It is part of our strategic toolbox and is continuously optimized by our interdisciplinary team – so you are always one step ahead.

And when you want to transform these insights into true brand leadership, we are right at your side.

Results that make brand strategy tangible

Sense by SYNBRAND translates complex market signals into clear analyses, prioritized opportunities, and concrete action steps. The result: insights that don’t just inform, but drive your brand forward strategically.