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Clear values convince people

Corporate mis­sion statement with impact

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Modern corporate management: unthinkable without a mission statement

The business world has undergone a fundamental transformation in recent decades. With regard to both the target groups for products and services and the employees themselves, it is now essential for companies to develop a clear mission statement. Such a statement provides orientation about the company’s identity and self-concept and answers the question of which core principles and values the organization follows.

At SYNBRAND, as a B2B agency, we are experts in brand transformation and brand development. With our experience and expertise, we are the right partner for creating forward-looking corporate mission statements.

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A strategic approach: through values and visions

With a strategic process, all relevant factors are brought into focus step by step.

More success through a clear mission statement

Big players like Google, Microsoft, and Apple set best-practice examples and show how strongly mission statements contribute to corporate success. A sharply defined corporate mission statement has a positive effect on employee motivation. It also helps the organization as a whole achieve its goals by delivering consistent messages to the public – and thus contributing to customer acquisition.

The experts at SYNBRAND support companies in developing a new corporate mission statement – or updating an existing one.

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With strategy to a corporate mission statement

Developing a corporate mission statement requires an effective strategy. With our approach, all relevant factors and stakeholders are taken into account step by step – enabling you to achieve your corporate goals efficiently.

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Mission statement development: through values and visions

We begin by identifying a company’s existing values and analyzing them to create a clear picture of what truly defines the organization at its core and makes it unique. Many companies already communicate values, but often these are neither differentiating nor tangible for customers and employees. They fail to provide a vivid explanation of what the organization stands for and miss their purpose as a foundation for the mission statement.

That’s why we work together with the key stakeholders of the organization to develop values that vividly reflect its philosophy and provide orientation both internally and externally. We then align these with the desired ideal image to ensure the values correspond to the corporate strategy and provide a solid basis for achieving operational goals.

Examples of values in an organization

Values can relate to many different areas of a company. To create a mission statement, the relevant values are those that guide performance, communication, or collaboration between employees and customers. This allows us to develop a corporate identity that is both realistic and forward-looking – one that appeals equally to employees within the organization and to customers.

Pursuing guiding principle and vision in line with strategy

After defining the values, we formulate a guiding principle for the company. It answers the question: Why do we exist? What is the purpose of our organization? From this answer, the company derives its vision. The vision represents the overarching, long-term goal of the organization. It must be aligned with the company’s values and remain attractive to employees.

Finally, all factors are brought together by developing a strategy that gives all actions and measures a consistent direction toward achieving the vision. It is crucial that this strategy enables the vision to be achieved while staying true to the defined values. In this final step, the vision becomes a clearly defined mission – and the corporate mission statement is complete.

The mission statement includes everything: your self-image, corporate philosophy, values, and goals. When authentic, it becomes a powerful instrument that attracts customers and motivates employees to perform. SYNBRAND supports you through every step of mission statement development, creating a statement that fits your company perfectly.

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Our services for companies at a glance

Individual consulting

At SYNBRAND, we work together with key stakeholders and executives in workshops to develop your individual mission statement. We discuss relevant aspects of your products, target groups, goals, and corporate culture in order to create an identity-based, tailor-made mission statement. In this way, we provide employees with a guiding vision and offer your target groups orientation and identification potential.

Developing corporate identity

Some companies have never addressed fundamental questions about their principles, values, and overall identity. We help companies develop a corporate identity – sharpening their profile so they can position their products and services more effectively.

Defining values

Defining specific values makes a company particularly attractive to both customers and employees. Which values these are depends on target groups, management, and staff. SYNBRAND analyzes all these aspects – along with the market – to develop an appealing mission statement together with your company.

Developing strategy

The strategic realization of the mission statement gives actions and measures a clear direction. With SYNBRAND’s targeted and straightforward approach, the likelihood of your company’s success increases significantly.

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