.

Brand. Your Leadership.

Brand management for tech decision-makers

Leading means taking responsibility. Brand leadership means giving direction.

Your role – complex, underestimated, decisive.

As Head of Marketing or Communications, you move a lot – inside and outside the company.
You translate technical excellence into market understanding. You mediate between Sales, HR, and Management. And often, you carry more responsibility than is visible. We know your reality – and strengthen your role with strategic clarity and operational impact.

When brand becomes a leadership task.

Our clients turn to us when something changes – or needs to change:

  • Generational shift or new executive management

  • Growth pressure or lack of effectiveness in communication and sales

  • When operational marketing isn’t enough – and strategic contribution is required

  • Brand rejuvenation or strategic repositioning

  • New target markets, segments, or product portfolios

  • When competition gets louder – and your brand too quiet

  • Loss of relevance with customers, talents, or partners

  • Missing clear and structured market and brand signals to secure decisions

We identify the potential in these situations – and turn it into lasting brand impact.

With Sense by SYNBRAND, you gain access to exactly these signals for the first time.

.

Your brand is not a project. It is a responsibility.

And when you carry it, you carry more than colors, claims, or logos.
You carry attitude. Distinction. Direction.

We’re not talking about image. We’re talking about impact.
About clarity when structures are complex.
About relevance when technology needs explanation.
About differentiation when markets grow tighter.

SYNBRAND supports marketing leaders in technology-driven companies in turning positioning, communication, and employer branding into strategic levers.

With Sense, you gain objective signals and data-backed support for your brand decisions.

.
.
.

Our contribution –
structured, relevant, specialized.

SYNBRAND works exclusively for technology-driven companies in industrial B2B – international technology leaders and global market leaders from the Mittelstand. We bring structure, depth, and differentiation to your brand management and develop communication systems that create real impact. Our contribution combines structured, specialized sparring with the power of Sense by SYNBRAND – our AI-based Brand & Market Tool. In this way, we not only create clarity in strategy but also provide you with the relevant signals and data to lead with confidence and impact.

  • Brand positioning that translates your technological strength into strategic relevance

  • Internal activation that brings management, sales, and HR into brand leadership

  • Sales and touchpoint communication that creates impact – internally and externally

  • Product and customer communication that differentiates, resonates emotionally, and endures

  • Employer branding that is not only visible but truly tangible

  • Industry and technology communication that makes your expertise clear, accessible, and understandable

  • System toolkits and guidelines that anchor strategy and language in everyday practice

  • Roadmap/Framework – our strategic operating system for brand-driven companies

Whether in tool technology with CERATIZIT, in automotive supply with EDAG and Continental, in special machinery with Strama MPS, or in industrial chemicals with ChemTrend – our projects demonstrate: strategic brand leadership is becoming the decisive success factor in technical markets.

.
Brand Communication

From Information to Emotion

.
Brand Communication

Transparent sustainability communication

synbrand edag case.
Brand Design

The power of the group

.
Brand Identity

From tradition to future

.
Brand. Your leadership.

Lead your brand with substance and clear market signals

Let’s explore together how your brand can achieve more – strategically, with differentiation and impact.
In a confidential sparring session, we identify the potential of your brand leadership – and reveal concrete levers for greater relevance and effectiveness.