July 23, 2025 - 6 Min Read
Fair play in recruiting
Why companies also need to deliver in the application process
June 9, 2025 - 7 Min Read
Making expertise visible
Strategies for positioning as a thought leader in B2B
April 15, 2025 - 5 Min Read
Transparency and deepfakes
In this article, we explore how B2B brands can remain credible in times of digital skepticism.
February 3, 2025 - 4 Min Read
Merchandise with impact
Merchandise with impact: nobody needs boring giveaways
November 27, 2024 - 4 Min Read
Let's Talk about Culture
The importance of culture for business success and employee retention.
October 30, 2024 - 3 Min Read
Regulation strengthens high-tech brands
Strategic compliance strengthens competitive advantage and innovation leadership.
September 25, 2024 - 5 Min Read
What is cross-generational marketing?
Cross-generational marketing addresses all generations, uses multiple channels, and relies on emotional storytelling.
August 13, 2024 - 5 Min Read
Functionality meets visuality
User experience (UX) and user interface (UI) are the cornerstones of every successful website. But what exactly do these terms mean – and why are they so crucial?
July 4, 2024 - 4 Min Read
Fan culture and brand identity
The passionate support of football fans offers valuable insights for brands.
May 21, 2024 - 1 Min Read
Complexity meets minimalism
Minimalism – what does the term mean for the communications industry?
April 1, 2024 - 5 Min Read
2025: Accessible design for all
Equal access to the digital world through innovative design solutions
March 4, 2024 - 2 Min Read
Insights from neurology
Neuroscience insights for more effective campaigns
July 4, 2025 - 3 Min Read
In defense of the brand
A brand is not an accessory. Not a logo. It is a leadership tool.
May 12, 2025 - 4 Min Read
Employer branding in crisis
Employer branding creates stability from within – but how can this be done credibly and effectively in times of crisis?
February 25, 2025 - 3 Min Read
Brand building for corporate groups
The key to clear identity and sustainable success.
December 12, 2024 - 3 Min Read
Brands as anchors of stability
The most important branding topics in 2025.
November 12, 2024 - 7 Min Read
Stumbling block: creature of habit
Letting go of old routines and taking new paths – how targeted communication can turn fear of change into opportunity and success.
October 8, 2024 - 9 Min Read
The mystical power of typography
From letterpress to Helvetica: typography shapes visual communication and gives brands a unique corporate design.
September 3, 2024 - 5 Min Read
Customer centricity – the success factor
Customer centricity means putting customer needs at the center in order to build strong, long-term relationships.
July 29, 2024 - 3 Min Read
Successful employer branding through a strong brand
With the talent shortage, employer branding is essential. A strong brand is built through collaboration between marketing and HR.
June 26, 2024 - 2 Min Read
The colors of success
Colors are a language of their own – a universal form of communication that can trigger deep emotional and psychological responses.
May 7, 2024 - 5 Min Read
From gut feeling to science
With his bestseller “Thinking, Fast and Slow,” Daniel Kahneman revolutionized our understanding of human cognition.
March 20, 2024 - 2 Min Read
The power of sound
How sound branding empowers B2B companies
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