Let's Talk about Culture

An invisible engine

Culture is the heart of every successful company – especially in technology-driven industries. A healthy culture acts like an immune system. It shapes employee retention and has a major impact on a company’s innovative strength. Whether modern or traditional, hierarchical or flat, individualistic or team-oriented – culture must fit the people who shape it, and it must never be imposed. Corporate culture is a living organism that continuously evolves to strengthen authenticity and performance both internally and externally.

What such a culture can look like, I’ll explain in the following article with an authentic example – our own! As part of this vibrant agency, I’m excited to take a closer look at what makes SYNBRAND so special. So let’s take a look at the four C’s – our brand values – on which our culture is built.

SYNBRAND’s culture:
creativity, collaboration, and shaping an innovative future

For us, SYNBRAND is more than just an agency – it is a creative powerhouse built on shared values. Our culture, which makes us unique, can be described as follows:

Curious: fueling imagination and innovation

Our curiosity is at the heart of everything we do. It inspires us to push boundaries and explore new horizons. Whether building a brand identity, developing creative campaigns, or diving into the complex products and technologies of our clients – curiosity is what drives us.

Through continuous learning, experimentation, and regular exchange, we stay at the pulse of the times. For example, our monthly “Let’s Talk Different” sessions (a meeting format where we share the topics that inspire us) provide a platform for exchanging new ideas, tools, and trends – ensuring that our work remains innovative.

Connected: the power of collective exchange

Our connectedness is what makes us strong. Within a team of creatives, strategists, and branding experts, diverse skills and perspectives come together to create impact. But our culture also includes our clients. Close collaboration leads to brands that not only achieve goals but set new standards. This partnership approach turns every project into a shared journey – one that results in extraordinary outcomes and deep relationships.

Challenging: growth through challenge

At SYNBRAND, we embrace challenges because we know they move us forward – and we can rely on the tailwind of the team. We believe that inspiration born from challenges helps us create the extraordinary. That’s why we foster open, honest, and constructive communication. When our team thrives, our work shines – and our clients feel that energy. Obstacles become opportunities for growth, strengthening resilience and enriching every project.

Common: uniting creativity and innovation

Collaboration, creativity, and innovation are not just buzzwords for us – they form the foundation of everything we do. We trust in our individual strengths and value the freedom we are given for personal growth and development. We are convinced that SYNBRAND’s success is built on our collective strength, the know-how, and the expertise of each team member. That’s why we are consistently respectful and reliable – both within the team and toward our clients.

This culture acts as SYNBRAND’s compass – internally and externally. It creates trust and opens new opportunities. It strengthens us, helps us inspire our clients, and opens doors to new partnerships.

How does such a culture emerge?

Our culture is built on our brand values Curious, Connected, Challenging, and Common. By bringing these values to life through our behavior, we strengthen SYNBRAND’s brand identity, increase client trust, and enhance our own performance. This requires clear communication of these values and a jointly defined set of expectations for the team and for each individual.

Key insights for building a strong corporate culture

Culture as differentiation: A strong and established culture is a clear competitive advantage, helping companies stand out in a dynamic market and position themselves as trustworthy partners.

Shared values foster trust: When your culture is built on collectively lived brand values, it strengthens brand identity and creates space for long-term relationships with employees and partners.

Harnessing collective strength: Together we are stronger – not a cliché, but a reality in the B2B environment. A strong and unified culture brings together individuals with diverse perspectives and skills into a powerful network.

HAVE WE MADE YOU CURIOUS?