COMMUNICATING SUSTAINABILITY: A NECESSITY?
New laws and regulations mandate companies to bring transparency to their sustainability efforts and disclose CO2 data across the supply chain and all scopes. But is sustainability really just an obligation or more of a competitive advantage? End consumers are placing increasing value on sustainable products, and even service providers, suppliers, and partners are increasingly choosing companies based on sustainability factors. Utilize the sustainability theme to build trust, position your brand strongly in the market, and differentiate yourself from competitors. SYNBRAND is your partner in the realm of sustainability: we enhance your reputation and the value of your brand with strategically thought-out sustainability communication.
You gather your CO2 data, we turn it into communication
In a first step, all relevant CO2 emissions need to be captured, which can be achieved with the help of suitable software solutions at the click of a button. But how can companies leverage the insights gained for the development of sustainability strategies and use them effectively in their communication?
This requires not only a well-thought-out strategy but also an agency that specializes in sustainability.
THREE GOOD REASONS TO COMMUNICATE SUSTAINABILITY
1. Meeting Stakeholder Expectations:
2. Strengthening Transparency and Credibility
3. Driving Innovation:
AGENCY SPECIALIZING IN SUSTAINABILITY FOR B2B
As a Munich-based communication agency with a focus on technological topics and products/services requiring explanation, we assist companies in their communication efforts concerning sustainability. Working together with you, we define a sustainability vision, set goals, and align specific actions. We develop a comprehensive communication concept that is cohesive and effectively establishes brands in a sustainable manner.
Consultation/
Strategy
- Analysis of Existing Data
- Clustering into Relevant Topic Areas
- Development of Message Architecture
- Development of Communication Strategy
Concept and
Visualization
- Defining the Conceptual Framework
- Creating Taglines, Imagery, and Key Visuals
- Storytelling Conceptualization
- Content Creation
Mission and
Vision
- Development of Sustainability Mission Statement
- Defining Vision, Mission and Goals
- Integrating Sustainability into Employer Branding
Cross-Media
Communication
- Internal Communication
- External Communication
IS YOUR COMPANY AFFECTED TOO?
The laws and regulations that came into effect in January 2023 compel companies to disclose their sustainability efforts: These include, among others, the 'Corporate Sustainability Reporting Directive' (CSRD) and the German Supply Chain Due Diligence Act (LkSG), commonly referred to as the Supply Chain Act. But what does this entail? And which companies are affected by it?
The 'Corporate Sustainability Reporting Directive' (CSRD) is a directive that establishes high sustainability standards and expects companies to provide more detailed sustainability goals and metrics, starting from a size of 250 employees.
The Supply Chain Act obligates companies with a workforce of at least 3,000 employees (starting from 2024, it applies to companies with 1,000 employees) to disclose their sustainability efforts, initially only in Germany and later EU-wide. Companies must disclose their sustainability practices throughout the entire supply chain (including suppliers and subcontractors) and ensure that human rights standards are upheld at all times.
The new regulations establish a long-overdue standard for upholding human rights as well as ecological and economic practices. Sustainability is not solely defined by environmental aspects, but rather by the triad of ecological (Environment), social (Social), and economic (Governance) aspects, known as ESG.
