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April 1, 2024 - 5 Min Read 2025: Accessible design for all

Equal access to the digital world through innovative design solutions

Digital accessibility is becoming an increasingly important topic in UI/UX design. Ensuring that websites and applications look good and function smoothly is only one part of a designer’s responsibility. What is gaining importance is making them accessible to all people – regardless of their abilities or limitations. Low contrasts, cumbersome scrolling, or missing subtitles in video clips have long contributed to a culture of exclusion in the digital space. But that is about to change – no later than June 28, 2025. On this date, the so-called Accessibility Strengthening Act (BFSG) will come into effect.

What is this law?

The BFSG implements the EU directive of the European Accessibility Act in Germany. This directive aims to ensure accessibility across Europe. Digital content placed on the market after this date must be brought to the “state of the art” and achieve the “highest possible level of accessibility.” While the law does not yet apply directly to the pure B2B sector, the many benefits of accessible communication are reason enough for us to address this topic.

Benefits of accessibility

Accessible communication not only includes nearly 10% of Germans living with a permanent severe disability, but also people temporarily impaired due to accidents, short-term life situations, or acute work contexts. Accessibility helps all users without exception by making content easier to understand, enabling interactions, and ensuring better usability overall. Beyond that, accessibility supports technical search engine optimization – offering a genuine competitive advantage.

Key points to consider

Digital accessibility is based internationally on four established principles that ensure digital content is accessible. These principles enable smooth interaction by making information perceivable, operable, understandable, and robust for all users – regardless of individual abilities or technical limitations. They are:

Perceivability

Content must be perceivable for all users, with or without impairments. This means information cannot be presented visually only but should also be available in alternative formats such as text descriptions or audio descriptions.

Operability

A user-friendly interface is essential to ensure that a website or application can be easily operated. This includes enabling interaction via keyboard, since not all users can rely on a mouse.

Understandability

Content and navigation must be understandable regardless of prior knowledge or cognitive abilities. Clear language, unambiguous symbols, and logical structure are key.

Robustness

Digital content must be usable by all users, regardless of technical conditions. This means it should function across different devices and browsers, and information should be provided in standardized formats so that assistive technologies can detect and interpret it.

Why it matters in practice

Implementing these guidelines is a challenge for designers, as it requires accommodating the needs of diverse audiences. This calls for technical expertise, empathy, and sensitivity. But the effort is worth it: accessible design enables everyone to participate equally in the digital world and helps prevent exclusion.

Author: Marco G.

Marco is the Italian soul of SYNBRAND, bringing stamina and endurance to our projects thanks to his passion for cycling. From the perfect logo to meticulously crafted corporate design, Marco never shies away from going the creative extra mile. We take our helmets off to his ideas!

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