Stumbling block: creature of habit

Change: same same but different?

“The only constant in life is change,” said Heraclitus around 500 BC. But let’s be honest – who would have thought that a sentence from antiquity would one day be recycled as a keynote for corporate change management? The familiar creatures of habit nod knowingly at their desks, clinging on in the hope that change will simply pass them by.

But the storm of change is rarely so easy to shake off – change has come to stay. In this article, we take a closer look at the classic stumbling blocks that repeatedly appear in the change process – and how we can turn them into elegant outcomes through internal and external measures and the right communication.

TAKE A DEEPER LOOK

Let’s take a moment for a few familiar stumbling blocks along the change route. Whatever the nature of the journey, change has one habit: it pulls us out of our comfort zone. The “creature of habit” grumbles – and that’s only human.

Change in everyday work: new tools, new hurdles

Technology is racing ahead, pulling the workplace further into digitalization. From software tools designed to make our lives easier to data floods that sometimes leave us shaking our heads. Technological overload is no rarity – and new tools are only as good as the training that comes with them. That training can’t succeed if the human dimension is forgotten. Technological change always means cultural change as well. This is where we come in – helping companies make transformation successful not only technically but also communicatively.

Market dynamics as a change driver: when the environment knocks

In a world of constant transformation, even the direction of change itself can shift. A common trap: underestimating internal brand management during change. Too often, companies forget that employees are the most important brand ambassadors – especially in times of transformation. Our approach is to help companies communicate external change as an opportunity for internal growth.

Identity shift: more than just a new logo

When change involves adapting the entire brand identity – and with it, the company’s self-understanding – it’s exciting but can also feel unsettling. Employees may feel like their “brand home” has been renovated without being asked if they like the new style. Clarity and communication are key to keeping them motivated instead of confused.

The biggest pain point: “But we’ve always done it this way”

Change is not just a necessary evil. When paired with the right communication, it can positively shape the brand. A well-communicated transformation signals innovation and future orientation. With the right strategy, stumbling blocks become springboards into a successful future.

Tips for successful change

Involve employees from the start
Bring employees on board early – nothing is more discouraging than being put into an unfamiliar boat without being allowed to row.

Communicate until you drop
Here, talking really is gold. Why, what for, how – the team needs to know where the journey is headed.

Targeted training
Change is a learning process. Training that covers not only technical aspects but also strategic and cultural backgrounds helps employees embrace change and see it as an opportunity.

Leaders as role models
The compass in times of change – leaders play a key role. They must not only embody change as role models but also act as coaches and mentors. An open ear and support for their teams are essential.

Pilot projects and small steps
Not everything has to happen at once. Pilot projects can help shape change in small, manageable steps – like adding stopovers to a journey. At each checkpoint, review whether everyone has been able to follow the signposts and arrive. The exchange at these points allows new insights to guide the next steps.

This is just the beginning
Change never ends. It is a dynamic process that, after one project is completed, is often followed by the next cycle of transformation. Companies must stay flexible and keep learning – not only to react to change but to proactively identify and seize new opportunities.

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