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Storytelling From Information to Emotion

CUSTOMER

CERATIZIT is a high-tech engineering group specializing in machining and hard material technologies. Based in Luxembourg and operating globally, CERATIZIT is among the top 5 international suppliers of machining tools in the manufacturing industry.

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TASK & CONCEPTION

Humans have a deep affinity for stories, tracing back to the origins of human communication. Storytelling is an incredibly effective method for embedding information in memory. By weaving our messages into emotional narratives, we leverage effective storytelling concepts to intensify the core themes of our campaign "EXACTLY OUR THING."

The focus is not only on the "What" but also on the "How," highlighting our uniqueness and turning all participants into heroes: passionate, collaborative, and always ready to go the extra mile.

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Machining with Vision: David Friedrichs and Björn Piekenbrink were looking for glasses that are aesthetically pleasing, lightweight, and durable. The machining experts at CERATIZIT took on this challenge and developed fascinating glasses with outstanding design and technology.

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Shaping Ideas: With the powerful tools from CERATIZIT, SBAY Motor Company from San Roque, Spain, transforms the boldest ideas of custom bike enthusiasts into individual motorcycles with outstanding performance.

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CONTACT

HAVE WE MADE YOU CURIOUS?

It would be our pleasure to make your project a reality. We look forward to hearing from you!