Albert Handtmann Maschinenfabrik GmbH & Co. KG, based in Biberach, Upper Swabia, is a solution provider for process technology in the food industry. With innovative and networked line and process solutions, Handtmann always has its finger on the pulse of the times and even more importantly – on the pulse of its customers worldwide. Because as diverse and dynamic as nutritional habits are today, so too are the demands of food manufacturers on process technology.
The task of the jointly developed communication campaign was to emphasize the solution idea communicatively via a leitmotif. With icons, the development of the hologram and the virtual conveyor belt as a stage for the producible food products, we succeeded in harmoniously uniting the diverse requirements in a key visual and a catchy campaign claim: Handtmann – We turn ideas into solutions.
For the trade fair presence at ANUGA FoodTec and IFFA, we took over the visual implementation of the trade fair stands, the conception of folders in the new design as well as the design of further visuals for the areas of digitalization, meat products and service. All concepts developed for this purpose can be adapted for further applications and media.
It would be our pleasure to make your project a reality. We look forward to hearing from you!