B+L is a company that provides cities, municipalities, investors, and private developers with temporary space solutions, construction containers, and construction infrastructure. In the process, B+L has established itself throughout Germany as a reliable partner for customized solutions in construction sites, events, and mobile room solutions for schools, kindergartens, and companies—and has seen major growth.
Our task was to strategically advance the entire communicative appearance, conceptually and visually, and to position the company with its products and diverse service portfolio on the market. SYNBRAND developed the brand, values, logo, and corporate design and devised a marketing strategy geared towards scale and growth. The new brand content developed as part of the brand relaunch is rigorously reflected in the design, target group approach, and tonality of all communication media.
The design, modified structure, and responsive screen design allow customers and interested parties a new kind of user experience along the entire user journey. in terms of sales, SEO-optimized website texts ensure improved findability and visibility. In the newly developed image and color world, B+L now presents itself in a contemporary manner as a modern, service-oriented company established in the industry for projects of all sizes.
Other implementations resulting from the brand relaunch included business stationery, construction fence tarpaulins, flags, vehicle design, and advertising materials such as T-shirts.
It would be our pleasure to make your project a reality. We look forward to hearing from you!