R+W is a global solution provider for mechanical drive elements, innovative coupling systems, and is a leading specialist in the field of industrial special couplings. Especially for the medical technology, mining, marine, mechanical engineering, aerospace, railroad and distribution technology, and renewable energy sectors.
Wir entwickelten eine Kampagne, die bei Überlastungssituationen die enorme Schnelligkeit in den Fokus stellt. Der Kampagnenslogan „Perfekt verbunden. Sicher getrennt. In 0,004 Sekunden“ bringt den USP der R+W Sicherheitskupplungssysteme gezielt auf den Punkt. Denn bei Überlast ist ein schnellstmögliches Auskuppeln essenziell, um potenzielle Schäden an den Maschinen zu vermeiden.
We explain why and how exactly the ball-and-socket principle of the clutch works in a multi-stage campaign with a strategically aligned customer journey: A newsletter serves as the first point of contact with the target group—triggering a lead-nurturing process through further touchpoints in the campaign. The marketing automation software Evalanche provides additional support in lead management across all measures. Detailed technical information is available in a downloadable white paper. The download also initiates a call from the R+W service center—ensuring the smoothest possible customer journey with a high conversion rate. The linchpin for the campaign is the microsite.
It would be our pleasure to make your project a reality. We look forward to hearing from you!