Dr. Hönle AG, headquartered in Gilching near Munich, is one of the world’s leading suppliers of industrial UV technology. The SteriWhite Air Q115 is an indoor air disinfection device that reliably filters bacteria and viruses. With the onset of the coronavirus pandemic, this product suddenly became very relevant.
For the new launch of the SteriWhiteAir Q115 from Hönle, SYNBRAND developed an attention-grabbing content marketing campaign with key visuals, print ads, landing page, a product film in several languages, as well as a TV spot, which we placed in prime time directly before the daily news and, simultaneously, on YouTube. At around 1.3 million views, this generated substantial traffic and a significant increase in sales.
The objective was to establish coherent, effective communication on all target group-specific channels. In addition to campaign planning and implementation, we provided detailed and holistic consultation and media planning, both to identify the target groups and the sales markets.
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