Die Lichter der Stadt.

IMAGE & PRODUCT CAMPAIGN LET ME SHED SOME LIGHT!

CUSTOMER

OSRAM SITECO stands for outstanding lighting technology and lighting solutions—designed and engineered in Germany for professionals, planners, architects, installers, and trade partners. The LED solutions from the Essentials portfolio are made for everyone looking to create great things with light every day. The focus is on the lighting mood, room atmosphere, energy efficiency, and durability. This had to be communicated and sold to the B2B target group of electrical engineers and electrical wholesalers.

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BRIEF & CONCEPT

The products from SITECO’s Essentials portfolio not only bring light to the dark, they also transform rooms into “smart” places of wellbeing, illuminate small offices as well as large halls, and can achieve up to 50% energy savings in the process.

SYNBRAND designed the entire communication concept and developed an authentic testimonial approach for the product video, with electrical engineer Thomas Huber playing the leading role with the statement “Let me shed some light!” Sympathetic and approachable, he combines customer requirements with the multifaceted SITECO solutions, is always on site with “heart and soul,” and has the right solution at hand.

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In addition to the video, SYNBRAND also implemented individual product videos for the range, highlighting the lamps’ versatile solutions and special features. The protagonist Thomas Huber is always at the center of the product campaign, as a doer and problem solver: in real assemblies, authentic work processes, and concrete application examples.

Another important part of the communication concept and the B2B sales strategy was the design of key visuals and imagery for the print and online channels, the trade fair concept, and the product brochure series.

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  • OSRAM - Lichter der Stadt.
  • OSRAM - Lichter der Stadt.
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CONTACT

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