Handtmann Systemtechnik is a renowned German integration partner for high-quality drive and battery systems in the automotive and off-highway sectors. With comprehensive engineering expertise and many years of experience, the company develops customized solutions for the mobility of tomorrow. From development through to series production, Handtmann supports its customers in implementing complex system solutions.
Electrification is changing the demands on mobility and opening up new growth opportunities in a wide range of markets. For Handtmann, this was the impetus to refine its diverse service portfolio and strategically and communicatively realign its System Technology division.
In joint workshops, we developed a foundation for the division’s positioning, its core value proposition, and its defining values. Building on this, we created a holistic communication concept featuring a distinctive visual identity, a modern brand presence, and a clear structure for engaging international OEM customers.
Handtmann’s new communication concept sums up the company’s vision: FAST FORWARD. It stands for dynamism, technological expertise, and a shared journey toward the mobility of the future. At the same time, it captures the strategic core and the central customer promise: “With passion, from complexity to series production.” Behind this lies the ability to efficiently and responsibly transform demanding technical challenges into solutions ready for series production.
A modern, technologically inspired visual language translates this vision into a striking visual concept. Light, perspective, and movement create a dynamic atmosphere. The striking arrows point the way forward and become a recurring design element. Combined with real people and technological applications, this creates a visual language that conveys Handtmann’s complex systems expertise in an emotional and accessible way.
The refined positioning was consistently incorporated into the company’s communications. At the heart of this effort is the newly designed website, which clearly organizes the complex portfolio of services, takes into account the needs of various target groups, and highlights Handtmann’s areas of expertise.
FAST FORWARD also comes to life on LinkedIn and at trade shows. The distinctive visual style and consistent design concept ensure high brand recognition across all touchpoints. This allows Handtmann to present itself with a sharpened profile and a compelling presence in its target markets.
It would be our pleasure to make your project a reality. We look forward to hearing from you!
