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INTERNATIONAL CAMPAIGN JUST OUR THING

CUSTOMER 

CERTATIZIT is a high-tech engineering group specializing in machining and hard material technologies. At home in Luxembourg, at home worldwide, CERATITZIT is one of the Top 5 international suppliers of cutting tools for the manufacturing industry.

BRIEF & CONCEPT

With the largest selection of tools on the market, the most cutting-edge logistics center in the industry, a unique delivery promise, and application engineers who are on site when they are needed, CERATIZIT offers its customers THE machining solution from a single source. That’s JUST OUR THING. It’s precisely what needs to be communicated, in an eye-catching way, in an international image campaign across all touchpoints.

The campaign slogan we developed, JUST OUR THING, is likable, catchy, active, and internationally adaptable to all languages without losing its charm and wit. Short and snappy headlines convey the core messages, while the red chip as a design element and campaign emblem gives the slogan a stage.

We developed the image concept and planned and executed the photo shoot. The key visuals show the customer interacting with the CERATIZIT application engineer, and put him in the focus of the campaign. Minimalist, bright, slightly metallic-looking worlds of color present CERATIZIT as an innovative technology leader.

INTERNATIONAL ROLLOUT

The campaign was rolled out internationally and translated into numerous languages: all key visuals and the associated headlines had to be adapted, while the landing page was designed in a German and English version (www.genau-unser-ding.de; www.just-our-thing.com), and print ads and all social media activities were translated into five languages.

TRADE FAIR PRESENCE

Under the motto ‘EXACTLY OUR THING,’ SYNBRAND designed CERATIZIT’s trade fair appearance and ensured an all-round successful brand experience: With space for personal exchange, room for product innovations, and the Frace bike as the main prize, the trade fair concept is ready for use in a variety of ways.

CONTACT

HAVE WE MADE YOU CURIOUS?

It would be our pleasure to make your project a reality. We look forward to hearing from you!