SFC Energy is a listed manufacturer of fuel cells based in Brunnthal, near Munich. SFC developed the EFOY fuel cell and lithium battery especially for the leisure sector, providing power on the go: camping, on the boat, in the mountains, on road trips, etc.
For some it’s just electricity, for others it’s the greatest freedom there is. Up to now, anyone who likes spending several days in the outdoors has had to do without electricity: without e-bikes, laptops, and smartphones. SFC Energy’s EFOY fuel cells and EFOY lithium batteries provide nature lovers and outdoor enthusiasts with full power on the go.
To communicate this accurately and to the right audience, we enlisted influencer Michi Wipfler, who already had a wide reach among the relevant target group, for the campaign. Using the finest emotional storytelling, we reached roughly 51,000 followers within a very short time: very successfully use of network and reach effects! The campaign slogan “YOUR FREEDOM. YOUR POWER.” combines technical innovation with the users’ experiences, technology with nature, and electricity with freedom.
It would be our pleasure to make your project a reality. We look forward to hearing from you!