Brand Transformation: Case Studies and Results
The value of branding is not measured by beautiful visuals, but by its impact: sales conversations that become easier, job applications that are a better fit, and market perceptions that finally reflect a company's actual capabilities. This page shows what our work delivers: transparent, evidence-based, and without the creative showmanship.
Not what we think looks good. But what has changed for you.
Why We Show Results, Not Just Projects
Most agency portfolios showcase logos and layouts. But that doesn't answer the most important question: Did the branding work actually make a difference? That's why we document not only what we created, but also what changed as a result, using measurable figures where available and permitted, as well as concrete outcomes in sales, talent acquisition, and market perception.
This is a deliberate choice. In technical markets, awards are less convincing than evidence from comparable business situations.
References from your industry carry more weight than any award.
Clearly Positioning Complex Capabilities
The Challenge: Handtmann Systemtechnik develops complex drive and battery systems. The challenge was to bring together its broad portfolio of capabilities, from engineering and development to series production, under a clear brand positioning and communicate it in a way that was easy to understand.
Our Approach: Through collaborative strategy workshops, SYNBRAND refined the brand positioning, value proposition, and key brand messages. Building on this foundation, we developed "FAST FORWARD" as an overarching communication concept, supported by a distinctive visual language and a systematic framework for different levels of communication.
The Result: A consistent brand presence that makes Handtmann Systemtechnik's capabilities visible and understandable. The new visual language and key messages were implemented across the website, LinkedIn communications, and trade fair appearances.
Turning Company Culture into an Employer Brand
The Challenge: KLAUS Multiparking is an internationally successful manufacturer of innovative parking systems and a family-owned company with strong regional roots. What makes the company special as an employer is its strong sense of community and a culture shaped by team spirit and personal commitment, including employees' involvement in local clubs and associations. The goal was to make these strengths visible to potential employees.
Our Approach: Building on the refined brand identity and new corporate mission statement, SYNBRAND developed a distinctive employer branding concept. Under the guiding idea "Einfach ein geiler Verein" (One Great Team to Be Part Of), the company's authentic culture became the central message. Real employees became brand ambassadors through photography and video productions. The careers website, job advertisements, benefits communication, and recruitment fair presence were also further developed.
The Result: An authentic employer brand that combines technical expertise, a down-to-earth attitude, and a strong sense of community. Instead of generic recruitment messages, the focus is on the people and the company's genuine culture. Employer communications follow the same strategic brand logic as the corporate identity, strengthening KLAUS Multiparking's positioning as an attractive regional employer.
Making an Established Technology Brand Fit for the Future
The Challenge: Headquartered in Liechtenstein, IPS Group has supported industrial companies in their digital transformation for more than 30 years. With over 200 specialists worldwide and a broad portfolio of IT services and software development capabilities, the company had evolved into an international technology partner. Its existing brand identity needed to reflect this development, both strategically and visually.
Our Approach: SYNBRAND reviewed the existing brand and analyzed the competitive landscape. Brand workshops helped define the positioning, brand essence, and core values. Based on these insights, we developed an enhanced brand identity, a modernized corporate design including logo and claim, and a new visual language that combines technological expertise with a human, partnership-driven approach. The website was also redesigned with a focus on the needs of its target audiences.
The Result: A contemporary, consistent brand presence that communicates IPS Group's capabilities and identity more clearly. The new brand identity brings together strategic positioning, visual design, internal brand communication, and digital user experience into one cohesive system.
What Our Case Studies Have in Common
Although the starting points differ, the underlying pattern is similar: technology-driven companies whose market perception did not fully reflect their capabilities, and strategic branding designed to close that gap. Not simply through a new logo, but through brand positioning grounded in genuine strengths and consistently translated into communication and design.
What these projects also share is our approach: understand first, then position, then design. Discover how this works in the SYNBRAND Branding Process.
HAVE WE MADE YOU CURIOUS?
It would be our pleasure to make your project a reality. We look forward to hearing from you!
The Industries We Work In
Our case studies come from technology-driven industrial B2B markets: industrial and mechanical engineering, automotive suppliers, tooling technology, industrial chemicals, and related sectors. Companies operating internationally whose strategic decisions demand substance and credibility.
Frequently Asked Questions About Our Case Studies
Are the Results You Present Supported by Evidence?
Yes. We only publish figures that we can measure or substantiate together with our clients. Where an outcome cannot be reliably quantified, we describe it qualitatively rather than creating a false sense of precision.
Can We Speak to References from Our Industry?
In many cases, yes. Following an initial conversation, we can arrange contact with suitable references wherever possible. Experiences from a comparable market environment are often the most valuable.
Our Situation Is Unique. Can Another Company's Case Study Really Help?
Every starting point is unique, but the underlying challenges often follow similar patterns. These cases illustrate an approach rather than a blueprint, showing how unclear market perceptions can be transformed into a strong, sustainable brand position.
